A digital marketing course description includes training in online strategies and tools to promote products or services, covering topics like SEO, content marketing, social media, and email marketing. The goal is to equip learners with the skills to create and execute digital campaigns, analyse performance, and achieve business objectives. Courses combine theoretical knowledge with practical application through hands-on exercises and projects, and many offer certifications from recognised platforms. 

Core curriculum

• Search Engine Optimisation (SEO): Improving website visibility in search results. 
• Content Marketing: Creating and distributing valuable content, such as blogs and videos, to attract a target audience. 
• Social Media Marketing (SMM): Using social media platforms to connect with customers and build brand awareness. 
• Pay-Per-Click (PPC) Advertising: Managing paid advertising campaigns on platforms like Google Ads. 
• Email Marketing: Creating and sending commercial messages to customers. 
• Web Analytics: Tracking and analysing website traffic and campaign performance using tools like Google Analytics. 
• Affiliate and Influencer Marketing: Strategies involving partnerships with other websites or online personalities. 

Skills and outcomes

• Develop and implement integrated digital marketing campaigns.
• Measure and report on campaign performance.
• Build and manage websites and e-commerce stores.
• Create compelling digital content.
• Use popular digital marketing tools like Google Ads, Facebook Ads Manager, and SEMrush.
• Gain in-demand skills for roles in the digital marketing field. 

Learning format

• Online: Many courses are available online, offering flexible and self-paced learning.
• Offline: Some programs are offered in a traditional classroom setting.
• Blended: A combination of online and offline learning is also an option.